Case Study: Precision Manufacturer Triples Overseas Inquiries After Website Revamp

Hengrui Precision manufactures precision components for customers in Germany, Japan and Southeast Asia. Before the project, their website had been running for seven years: slow, Chinese-only, with no news update for three years — "customers open our brochure, find nothing to verify on the website, and walk to a competitor."

Diagnosis: the old site took 5.8 seconds to first paint with broken mobile layouts; product spec pages — what overseas buyers care about most — offered only one machine-translated page; no content workflow existed at all.

Solution: rebuilt on our Multilingual Global Site package — full trilingual coverage of product and case content, static architecture with CDN cutting first paint to 1.2 seconds, plus a visual CMS and training so the marketing team publishes news and updates on their own.

Result: three months after launch, average monthly overseas inquiries grew from 11 to 34. A German customer wrote that "the professionalism of your website gives us more confidence in your quality control." For manufacturers, your website is the first trust checkpoint before the factory audit.