Xiyan Partners with Hengrui Group on Multilingual Website

On September 24, Xiyan and Hengrui Group signed a partnership agreement on a multilingual website at Hengrui's Shanghai headquarters. Xiyan will upgrade the brand website with full trilingual coverage plus managed content operations; the first German and Japanese market content will go live in mid-October.

The marketing director of Hengrui Group said: "A website is not just a showcase — it is the first stop where overseas customers verify our strength. What we need is not a one-off revamp but a digital front door that supports our global business for the long run, and that is why we build it with Xiyan."

The founder of Xiyan responded: "Hengrui is a hidden champion in its niche. Through this partnership we hope to bring the idea of 'a website as a business position' to more manufacturers."

In the coming months, the two sides will also launch a product spec center and a global distributor map to keep strengthening the website's business capabilities.